Spring is the strong season for real estate, and as potential Peninsula homebuyers begin pounding the pavement, homes that make the biggest impressions on eager buyers in what is often the most competitive time in the real estate market are the fastest to sell and sell high. That’s when home staging is key.

A survey by National Association of Realtors’ showed 81 percent of homebuyers found professionally decorated properties easier to visualize as a future home. Staged homes typically sell within 30 days, according to research by The International Association of Home Staging Professionals and HomeStaging.com. Additionally, for homes listed in Hillsborough and Burlingame, staging usually leads to a higher final sales price, making the investment in staging a sound decision.

Stagers conduct a home assessment, examining spaces and determining items to be removed or refurbished, and neutralizing decor to appeal to a majority of homebuyers. Enhancing your home’s special features and maximizing the impact of a positive first impression is important when selling your home.

Replacing carpeting and flooring, painting, removing furniture, and changing plumbing and electrical fixtures, even a deep cleaning (windows!), can ensure a property will appeal more to buyers. Don’t forget outside spaces also. High-impact landscaping, fresh mulch, and staged outdoor patios and decks resonate with buyers.

Additionally, staging offers the appearance of well-maintained home, both in person and in photos online, says Danielle Cirelli, owner of Walnut Creek-based staging company Designed to Sell. “Photos are an essential part of marketing because over 90 percent of the buyers will preview a property online,” she says.
Millennials, who currently make up the largest share of homebuyers, are even more likely to peruse online listings before visiting a home. Pacific Union CEO Mark A. McLaughlin stressed the importance of technology for the real estate industry in his recent Inman Select Live presentation, saying that digital strategies are geared toward users who are likely to “give you eight seconds.”


Peninsula sellers who decide staging is the way to go will likely want to employ the services of a pro. With Gina, she offers her clients a list of recommended contacts – including architects, general contractors, and interior designers – who can enhance your home’s appeal. Some real estate professionals provide staging services as a part of their service package. Sellers can also find a staging company through online resources such as Yelp and Angie’s List or referrals from friends and family.

Though some sellers might fret over staging expenses, it actually costs less — an average of $675, according to NAR’s study — than the first sales price reduction, which is typically at least 10 percent of asking price. And a home that lingers on the market sans staging can incur additional price cuts, according to Nelson.
Staging your home to sell quickly and at the best possible price is an important sales strategy. Gina can tell you more about the benefits of staging your Peninsula home.

Get the most value out of your property; contact me (650.207.5192) to find out what improvements and staging options your home may need before listing.